The Native Council of Prince Edward Island

Communications Director

(Preference will be given to persons of Aboriginal ancestry)

Position Title: Communications Director

Location: Charlottetown, PE (1 Vacancy)

Terms of Employment:  Permanent Full Time

Employer:  Native Council of Prince Edward Island

Employment Role:  To plan and manage all publicity or promotional events, internal information programs, or public information programs for a non-profit organization.

Job Description:

$        Responsibility for planning and managing all communications activities for an employer.

$        Serves as the spokesperson with complex duties such as broadcast and/or publication production, or crisis management responsibility, or by supervising a staff and volunteers in the non‑complex communications program of a non-profit organization.

Description of duties:

$        Plans and directs advertising, public relations, and promotional campaigns and strategies.

$        Develops media relations policy;

$        Advises organization Executive on proper public relation interview techniques before media contact;

$        Directs the production of printed publications;

$        Writes materials for and directs the layout of informational materials such as newsletters, bulletins, pamphlets, directories, and posters;

$        Initiates, develops, and maintains local, national, and international media and public contacts for disseminating information;

$        Researches and writes news releases, PSA=s etc. as necessary to promote programs, upcoming events, etc.;

$        Initiates, develops, and maintains media contacts for disseminating information;

$        Researches materials for and writes speeches and position papers on selected topics for organization Executive;

$        Arranges interviews for and regularly briefs organization Executive on sensitive and/or controversial issues; recommends public relations course of action in crisis and in routine public relations situations;

$        Frequently acts as an organization spokesperson, representing officials at community meetings, media interviews, company meetings, and at local, state, and national functions;

$        Interprets organization programs for the media and the public, including technical areas peculiar to the organization;

$        Identifies potential public relations problems and advises organization Executive of appropriate preventative actions;

$        Coordinates ceremonies, press conferences, and other events or special projects;

$        Oversees organization use of contracted advertising and public relations;

$        Manages the advertising, public relations, and promotional budget by writing the narrative, projecting costs, determining necessary adjustments and reviewing expenditures.

Preferred Qualifications:

$        Seeking a creative, results‑orientated, communications professional with bachelor=s degree in journalism, communications, English or related field;

$        Experience in media relations or public relations;

$        Or College diploma with 3-4 years experience in the field of communications.

Skills:

$        Ability to demonstrate effective communication skills and deal professionally and diplomatically with media, Executive, Board, staff, members and the general public

$        Excellent writing, editing and interpersonal skills;

$        Demonstrated project management and organizational skills;

$        Must show capacity for innovation, idea generation, and strategic thinking;

$        Must be highly organized with ability to prioritize assignments; proven multi-tasking skills, including ability to work effectively under pressure, handle heavy volumes and meet demanding deadlines. Strong attention to detail necessary;

$        Ability to work well independently, within a team environment; ability to demonstrate proven supervisory skills

$        The capacity to perform effectively under pressure;

$        Experience working with culturally diverse populations and media organizations;

$        Experience with the development of public education and media outreach materials;

$        Proficient with MS Word, Excel, PowerPoint and the World Wide Web (HTML and other Web-language skills a plus).